In this week’s blog I want to share a little help for solopreneurs. When you are in business by yourself or have a key role in your small to medium business, it’s easy to feel like you have to do everything yourself. And you may also come across well-meaning advice suggesting that this is the case, too many people advocate rolling up your sleeves to get things done… But I don’t think you have to do everything. I believe you should evaluate your skills and concentrate on the things you know you’re good at, rather than becoming a jack of all trades and master of none.
We all have key strengths and skills; and you need to understand what yours are, and fill in the gaps by outsourcing where necessary. For example;
- You may not be the right person to pitch your business to others.
- You may not be the right person to do the accounts and manage cashflow.
- You may not be the right person for customer care.
- You may not be the right person to invent products or new ideas.
The importance of defining your strengths:
You’ll find your working life is easier when you play to your strengths. Forget about concentrating on your weaknesses this will stress you out, tire you out and you’ll have no energy for doing the things you love.
I learned this in my own business. I am the ideas person and the networking person. I can make a sale, but I am not the one to manage my team nor deliver the ongoing customer care. I am not the one to deal with the mechanics, I know what I want but delegate where appropriate.
There are lots of people out there offering help for solopreneurs to become masters of everything, you’ll find online courses that promise you MailChimp domination, content marketing control, and accounting wizardry! But my #1 piece of advice would be do less and achieve more by outsourcing where you can. Concentrate on the things you know you are good at and let others do the things they are good at.
A power hour with me will help you define your key strengths as well as equipping you with three actions you can take immediately to progress professionally.