Would you believe that there’s a day that celebrates talking in an elevator? I couldn’t believe it either… But it got me thinking about the importance of being able to deliver a perfect elevator pitch. I decided to write this article to help ensure you get to the top floor when you deliver yours!
What is an elevator pitch:
You may have watched the Shark Tank or Dragons Den where an entrepreneur delivers a very practised pitch to investors. Pitches are not always as formal. A shorter elevator pitch is a perfect tactic to use at all sorts of networking events and business meetings.
As a professional, you’ll likely find that there’s always a requirement to be able to communicate concisely, who you are, what you do, and what you’re looking for. You may be an employer trying to attract staff or a business person seeking funds or investors. Perhaps you are a professional subject matter expert who wants to enlist support for a cause or project. At some time in your professional career, you’ll need to find the right words to get the attention of your audience, hold their engagement and deliver a short, sharp verbal call to action. In the business, we call this an elevator pitch.
Three tips to perfect your elevator pitch:
- Firstly, keep it short – Your elevator pitch should be short and to the point. You should aim to raise the curiosity of the receiver. Entice them to want to know more.
- Always define your market – Make it clear in your elevator pitch who it is you serve or are interested in connecting with.
Example: In my building law training and delivery business I aim to connect with building industry professionals. Or local government representatives. I aim my pitch at whoever is in front of me at that time.
- Finally, Focus on the benefits of your services/product – Instead of focusing on the features of a product or service you offer. Aim to focus on the transformation and outcome your audience will experience.
Example: I help building industry profeesionals. (Or local government representatives). To better understand and apply building regulations. So, they can draw, build and certify safe and compliant buildings.
Compose your elevator pitch. Try this practical fill in the blanks tool.
I help __________ to do __________ so that they can __________. I achieve this by __________.
Always remember your call to action.
It’s always useful to have a business card or flyer to pass to your audience. (Whether that is one or more people). This will serve as an invitation to connect with you after your brief meeting.
Top Tip: Always take their cards too. That way you’re not leaving it to chance, you can send a follow-up email or call, rather than waiting for them to do so.
Stay tuned, because, in a later blog article, I’m going to tell you how to develop your elevator pitch into a taster talk. Or, if you’d like to find out more about how I can help you switch on your audience, contact me HERE.